Users will soon have a fresh option that enables them to reduce the volume of artificial intelligence-produced videos appearing in their timelines. This move comes as the company revealed that it now features over 1 billion AI videos.
Testing and Rollout
This change is being tested over the coming weeks before a global rollout. This development comes amid a increase in AI-generated material, fueled by new AI video creators.
AI Proliferation Online
It has been noted that almost a tenth of the fastest-growing channels on a competing service exclusively feature content made by AI. A significant portion of this content is deemed “AI slop”, a phrase for poor-quality, bulk-generated content that is typically nonsensical or surreal.
“We know from our community that many people like content made with AI tools, from digital art to science explainers, and we intend to give people the power to adjust the amount of that, according to their own choices,” said a company executive.
Volume and Proportions
TikTok disclosed that there are currently 1.3bn videos on its service identified as AI-generated. Overall, more than 100 million videos are uploaded to the service daily, making AI content a limited percentage of its overall inventory.
User Control Features
Viewers will be in a position to limit or boost the level of artificial media they see by opening the “manage topic” feature in the app and picking the AI content topic. Additional categories that are already be controlled under the filter encompass news, fashion, aesthetics, and dance.
AI Disclosure Rules
The platform’s rules oblige creators to identify lifelike artificially created content, and it prohibits harmful AI impersonations of celebrities or critical incidents. Any realistic AI-generated clip that is not labeled can be deleted under its community policies.
Additionally, the platform will henceforth apply an artificially created label to content produced via its built-in AI features, or flagged by an collaborative effort for recognizing artificial media. This step is intended to help prevent users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
The platform is also introducing a $2 million awareness program for professionals and institutions to develop educational content about ethical AI use. This initiative will assist charitable organizations dedicated to training coding and technology.
Moderation Strategy
TikTok has defended its moderation strategy, during discussion over proposals to cut jobs for numerous safety staff in the United Kingdom. TikTok is planning to cut 439 jobs in its content moderation division in its British office, with worker representatives and online safety experts raising concerns that humans are being replaced by AI moderation.
A senior executive clarified that human moderation would continue to be important, but automated tools can protect employees by eliminating the most distressing content before it is viewed by staff. TikTok reported a 76% decrease in disturbing and violent content reviewed by human moderators over the last 12 months due to intervention by its machine learning processes.
It is vital to combine humans and technology to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is the area in which a extensive automated help is proving valuable work at speed.”
